You searched for: "Holistic Approach"

The results has been filter on Tags containing Brand Strategy.
ANA has found 11 results for you, in 385 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Live without fear

The paper is a case study of the ABN-AMRO Freedom credit card, born of a journey of understanding the consumer using a multi-pronged and iterative process.The research exercise involved studying the cultural context of saving and finance;...

Catalogue: ESOMAR Conference on Financial Services 2005
Authors: Sangeeta Gupta, Vasantha Kumar, Madhumita Chakraborty
Company: Nielsen
February 1, 2005
×

Citation

Gupta, Kumar and Chakraborty (2005a, February 01). Live without fear. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/live-without-fear


Research papers

Balancing on the seesaw

This paper will establish the relevance and need for moving away from consumer segmentation to need-state segmentation, especially for FMCG categories. The paper will illustrate some of the drawbacks of conventional segmentation approaches and how...

Catalogue: Asia Pacific 2002
Author: Sunando Das
December 1, 2002
×

Citation

Das, S. (2002a, December 01). Balancing on the seesaw . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/balancing-on-the-seesaw-